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January 29, 2023

Unveiling our brand Intentico

1
Ramya Ramachandran
Thursday, 11 July 2019 / Published in Uncategorized

Unveiling our brand Intentico

                                                                     
What was the inspiration?
What sets Intentico’s technology apart from other experience management platforms is the ability to accurately predict the intent of their customer and deliver a personalised experience based on these signals. The design goal was to capture this aspect as a visual cue.
What do the shapes represent?
The dots represent raw information, and the dashes represent the intent extracted from them. The decoded intent takes the dynamics of a pointed arrow as a symbolic representation of efficiency (of the process).
What do the colours signify?
Blue represents trust, reliability and conveys approachability. Pink adds warmth and energy. Both colours blended as a gradient create a vibrancy that is inviting and approachable.
Also note that the “i” is always a small letter indicating not only intelligence but also an attitude to resolve customer queries

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