Around 15% of airlines in the world now rely on chatbots for their needs. However most of these are facebook messenger bots that solve simple and specific purposes. But often the problem is that there are too many different technologies and platforms which simply aren’t joined up. SITA’s report finds that topping passengers’ wishlist is having a seamless experience: 94% of passengers rated “streamlining services into a single app” as a “priority”, with 58% rating this as a “high priority”.
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